Educate employees on the importance of having a social media policy for all team members within the organization. Making government more efficient, more open. Share sensitive information only on official, Briefly explain how classical and operant conditioning play a role in the development of anxiety responses. The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. . Video hosting sites. CorrectCorrect! A social media policy must protect the brand, Make friends with your corporate communications department and Facebook, MySpace, etc.) Stories may be a good addition to your agencys social media strategy, too. Why is user-generated content (UGC) so important? Dell has a very simple and straightforward social media policy. . The policy and guidance contained in the enclosure are applicable to all active duty personnel. Download transcript View on Vimeo View on YouTube View All Videos Government agencies are increasingly using social media to engage with citizens, share information and deliver services more quickly and , Federal Social Media Accessibility Toolkit Hackpad Q2. Position your program as an experiment or pilot. Which of the following are characteristics of social media? Sending and sharing of information is the major function of media. \text{Common Stock}\hspace{60pt}&& Which of the following are the most common forms of digital marketing? We suggest that you include a disclaimer such as: "The views expressed here are mine alone and do not necessarily reflect the views of Clark University." Test out live video on different channels, and see how your audience responds. . How can social media monitoring inform your sales and product teams? Many employers have established specific guidelines on using social media in the workplace. Social Media Account Ownership. True or false? Which of the following are guidelines for DoD policy for political activities by members of the armed forces? . 6.Question 6Which of the following is an example of a marketing KPI? If you Follow, Like or Join our accounts we will not automatically Follow you back, Like your page(s), add you as a Friend, or join your account. Which of the following are the most common forms of digital marketing? Fair Observer does not receive personal data from your use of these social sharing buttons. An audit carried out by a third party company. . Medicare Open Enrollment kicks off this Saturday, October 15 and runs through December 7. Show influencers how enticing it would be to work with your company. \text{140,000}&\\ Which of the following best describes social media governance? Therefore, the Hatch Act generally does not prohibit employees from using their social media accounts at work, even if they display a political party or campaign logo or photograph of a candidate in a partisan race as their cover or header photograph. Which of the following is NOT a type of influencer? True or False: Twitter is one of the only social media platforms that has the same unified profile for individuals and brands alike. What are the 7 functions of social media? At a minimum, all social media guidelines should include the following elements: Brand's purpose on social media - Document the brand's purpose for being on each social platform. By using the website, you agree to the Cookie Policy. Inspired by the goal of promoting flexible and open interactions between federal agencies and the public this memo clarifies when and how , Social Media Cyber-Vandalism Toolkit To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones. Maintain a helpful approach and have empathy for the company's missteps. CorrectCorrect! True or False? Guidelines for Secure Use of Social Media, NARA guidance on Managing Social Media Records, Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act, Improving the Accessibility of Social Media in Government, Federal Social Media Accessibility Toolkit Hackpad, Three Tips for Using Facebook and Instagram Stories, 6 Important Factors To Consider for Digital Advertising in Government, Medicare Open Enrollment Period Outreach & Media Materials, U.S. Department of Defense Releases First Departmentwide Social Media Policy, Webinar Recap: How To Best Connect With Your Spanish-speaking Audience During an Emergency, Three Ways USAGov Outreach Can Help with Your Agencys Next Campaign, Key Insights from the White House Director of Digital Strategy, Robert Flaherty, Deep Fakes and Social Media: A Q&A With Alex Cohen, Using Chatbots To Improve Customer Experience. \text{Sales Returns and Allowances}\hspace{50pt}&\ If Maria wants to decrease the marketing spending, she has to track the cost of marketing to generate a sale. What Are the 6 Types of Social Media? What is the group of people you want to reach with your marketing message called? lock ( (Select all that apply). . Q1. Information posted on social media platforms such as an announcement for an on-campus event is only shown to a small percentage (usually less than 10%) of an accounts followers, therefore you cannot guarantee that a student would see the information. When developing your brand's tone, _______ is key. Instagram, Messenger, WhatsApp, Oculus VR. Most of us are familiar with social networking sites like Facebook, Twitter, and LinkedIn. 2.Question 2Which of the following goals fit the SMART framework? Asking for reviews is something you should never do in social media. Which of the following is NOT an example of active language you should use on a call-to-action? Provide deep insight into the effectiveness of your content mix. Student organization social media accounts should not be associated with a personal email account. Although social media may be used to express grievances, students are encouraged to engage and confer with on-campus resources to address concerns regarding life at Pratt. Things to Consider When Beginning to Use Social Media Applications that allow you to interact with others online (e.g. What is NOT a way that a brand can see financial gain from doing social customer service? Entertainment. \text{Sales Revenue}\hspace{71pt}&&\ When posting flyers and images with text to Instagram or other platforms make sure any information in the graphic is included in alt text and/or the post caption. Students who witness behavior from members of the Pratt community on social media that is of concern or in violation of Community Standards should alert the appropriate campus department. Familiarize yourself with the platforms terms and conditions as well as privacy and copyright law. . Be strategic and plan in advance. \text{757,200}&\\ \text{Supplies}\hspace{40pt}& #6: Messaging System. The Pratt Community Standards apply to social media spaces as well as in-person interactions. Your go-to social media platform should be: Instagram Facebook TikTok LinkedIn Question 5) IBM works with employee bloggers, training them to advance the company's goals and corporate reputation. You must make it clear that you are speaking for yourself and not on In terms of relaying, mass media requires some third party to get a message from one human to the next. Purpose. . Federal Communicators Network Example promotion activities include: Cross-promote on other CDC social media channels. Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________. Q8. Content is not platform-agnostic; it will not read or be understood the same way across all platforms. \end{array} ", NOT one of Facebook's Statement of Rules and Regulations, can be caused by unethical marketing and promotion, the branch of law which addresses legal issues related to the use of the Internet, the rules and regulations which a particular country or community recognizes as regulating the actions of its members, allows a social media group, organization or site to define actions which are seem as morally right or wrong, prevents or reduces large scale damage from cyber criminal activities by protecting information access, privacy, communications, intellectual property and freedom of speech, There are legal rules permitting the use of a specific number of words of a work, Social Media Marketing Campaigns: Creation, John Lund, Paul S. Vickery, P. Scott Corbett, Todd Pfannestiel, Volker Janssen, The Language of Composition: Reading, Writing, Rhetoric, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses. Faculty and Staff are discouraged from initiating or accepting an engagement with students non-professional personal social media accounts. \text{12,100}&\\ What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? The 7 different types of social media Social networking sites. GOAL & planning for success quiz some answers. Web 2.0 introduced web pages that were highly interactive. Protect Information. b. rationing, black market. 1 /1 Question 3 Many employers have established specific guidelines on using _____ in the workplace. \text{24,000}&\\\hline The GitLab Social Media policy for team members applies to traditional social media channels, like Twitter, LinkedIn, Facebook, and Instagram, as well as "social-like" sites, like YouTube, HackerNews, Reddit, blogs (on the GitLab website, Medium, or any other online journals or diaries), message boards, forums (including the GitLab Forum, private These are all examples of a social media crisis. Open, clear one-on-one communications are encouraged. Media provides education and information. We have a diverse group of fans comprised of people from all over the world, which may mean that opinions will . Review Later. Responsibilities of page administrators include: Monitor the site on a daily basis to be certain that questions and posts are responded to in a timely manner. . The Marine Corps endorses unofficial posts made by Marines in any form of Social Media. How does digital marketing differ from traditional marketing? The website should provide the users free web space to upload content. Which of the following is an important characteristic of social networks? Participation Guidelines for Caterpillar Fans. What should you do if your competitor has a big public blunder? \text{Rent Expense}\hspace{50pt}&\ Which of the following is NOT involved in organic social media marketing? It boils down to six overarching policies. Tagging other Pratt accounts increases engagement and collaboration across the organization within the platform. Employee access First of all, your corporate social media policy should specify what sites employees are allowed to use at work. For example, using social media comments to express bias or spread misinformation, is a violation of Community Standards. Why do stakeholders matter as you begin to develop your team structure? Regret!There are few courses available with no answers.Unfortunately, weve not found answers yet, our team working on it to get answers ASAP, Contact Us or Comment if you know any answers which are not highlighted here. When determining your target audience, it is good to write down the demographics of the people you are targeting. \text{Delivery Expense}\hspace{50pt}&\ Which of the following is a security best practice when using social networking sites quizlet? Connect with friends. Q7. Official websites use .gov The distinct and steady personality or style of your brand. Q3. Which of the following is a fundamental consideration of cultural studies according to the Marine Corps Small Wars Manual? 12% of people generate 70% of the impact online. discharge; change of primary duty; transfer. Which of the following statements about marketing and advertising are true? CorrectCorrect! An official website of the Social how will you integrate it into the community where its done? The University of Houston System and its component institutions ("University") encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. True or false? Prepare your hearts to be warmed. Which of the following are operations security measures you should follow when using social media? Print media. Q1. Sales revenue is a good example of a marketing KPI. D. How does electron spin resonance work? Audiences may perceive that you are speaking for your Clark office, department, group, organization, or the University. (Choose all that apply), Increase the number of visitors to 100/day, Increase revenue by 25% by the end of the year. What marking range is an "excellent" evaluation in proficiency? \hspace{15pt}\textbf{Trial Balance}&\\ On which video social media platform can you find short form videos of 15 and 60 seconds? Your birthday is safe to post on social networking sites. Which Of The Following Are Social Media Guidelines. Complete the word gra_ous with the correct spelling of the sh sound. Tagging other Pratt accounts increases engagement and collaboration across the organization within the platform. This policy does not apply to social media accounts established for marketing activities by Military Service recruiting commands, in accordance with DoDI 1304.35. What is the main benefit of using animated GIFs in social content? However, exercising said freedoms bears a social consequence. If club leaders change or graduate, the club advisor will be able to grant access to new club officers and members. While the Institute does not formally monitor the personal use of social media by its community, it does maintain close oversight over the Institutes official social media accounts. A URL shortener for official government domains. Choose all that apply. BellemyFashionCenterTrialBalanceNovember30,2020\begin{array}{ c } What would be a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? Posts have time stamp. \hspace{15pt}\textbf{November 30, 2020} Be Transparent and Disclose. True or False: Envy is a stage in the typical customer journey. Q4. Purpose and Scope. Rewatch the video Setting KPIs for Your Marketing to review. Departments are strongly encouraged to have an alternate administrator on their social media accounts.This way account access is not lost if someone leaves the Institute. The questions in this post were curated from attendees of the Deep Fakes and Social Media Webinar, hosted by the SocialGov Community of Practice and Digital.gov on May 18, 2021. Hiring the best recruiters for our established brands and also looking for experienced recruitment talent who are interested in setting up by themselves.<br><br>We can offer the following support to experienced Recruiters looking to set-up by themselves:<br><br> Capital . True or false: Businesses and non-profit organizations can participate in Social Media Marketing. 8.Question 8Calla and Ivy set a SMART goal for their B2C flower business: Gain 25% more sales from the people who visit the website in the next six months. Ask page owners of existing CDC Facebook pages and Twitter profiles with similar audiences and/or content to Engineering. TikTok Facebook Instagram Question 4) You're looking to advertise specifically to teens. These guidelines will help employees make appropriate choices about the use of social media for personal use both in and out of the workplace and understand the potential impacts of its use in the context of their employment.. There's no new policy in these guidelines: the guidelines' purpose . Mobile devices include fitness bands, tablets, smartphones, electronic readers, and Bluetooth- enabled devices. - Captain of the team my senior year and was a Student-Athlete mentor from August 2006 - May 2008. Social media is defined to include a wide variety of platforms such as Instagram, Facebook, Twitter, LinkedIn, Snapchat, and TikTok. Who fought the battles at Trafalgar and Austerlitz? Consider stating clearly in your profile that your statements and ideas are your own and do not represent the Institute. Question 4Will just saw an Instagram ad for a sweatshirt claiming to be the comfiest sweatshirt ever. Q5. It is also a reference for those managing existing profiles, so that CSM's efforts in social media communication are as consistent as possible. - Competed 4 years at Cal State Northridge on scholarship for Women's Basketball Team. learn how to work with them, Respect existing confidentiality agreements, ___________________________________________________________________, Social Media Platforms Overview Quiz Answer, Goals and Planning for Success Quiz Answer, Introduction to Structured Query Language (SQL), Preparing for the Google Cloud Professional Data Engineer Exam, Reliable Google Cloud Infrastructure: Design and Process, Smart Analytics Machine Learning and AI on GCP, AI for Medicine Specialization Coursera Answer, Application Development using Microservices and Serverless, Asymmetric Cryptography and Key Management, AWS Fundamentals Addressing Security Risk, Big Data Modelling and Management Systems, Brand Management: Aligning Business Brand and Behaviour, Building Resilient Streaming Analytics Systems on GCP, Capstone Applying Project Management in the Real World, Computer Science: Programming with a Purpose, Convolutional Neural Networks in TensorFlow, Cryptographic Hash and Integrity Protection, Cybersecurity Capstone: Breach Response Case Studies, Cybersecurity Compliance Framework & System Administration, Cybersecurity Roles Processes & Operating System Security, Data Science: Statistics and Machine Learning Specialization Coursera Answer, Deep Learning Specialization Coursera Answer, DeepLearning.AI TensorFlow Developer Professional Certificate Coursera Answer, Design-Led Strategy: Design thinking for business strategy and entrepreneurship, Developing Applications with SQL Databases and Django, Developing Cloud Apps with Node.js and React, Digital Systems: From Logic Gates to Processors, Elastic Google Cloud Infrastructure: Scaling and Automation, Essential Google Cloud Infrastructure: Core Services, Essential Google Cloud Infrastructure: Foundation, Exploring Networking with Cisco Packet Tracer, Google Cloud Fundamentals for AWS Professionals, Google Cloud Fundamentals: Core Infrastructure, Google Cloud Platform Big Data and Machine Learning Fundamentals, Google IT Automation with Python Professional Certificate Coursera Answer, IBM Cybersecurity Analyst Professional Certificate Coursera Answer, IBM Full Stack Software Developer Professional Certificate Coursera Answer, ICPM Certified Supervisor Professional Certificate Coursera Answer, Image and Video Processing: From Mars to Hollywood with a Stop at the Hospital, Improving Deep Neural Networks: Hyperparameter Tuning Regularization and Optimization, Information Systems Auditing Controls and Assurance, Infrastructure and Application Modernization with Google Cloud, Introduction and Programming with IoT Boards, Introduction to Containers w/ Docker Kubernetes & OpenShift, Introduction to Cybersecurity Tools & Cyber Attacks, Introduction to Data Analytics for Business, Introduction to Embedded Machine Learning, Introduction to Software Product Management, Introduction to TensorFlow for Artificial Intelligence Machine Learning and Deep Learning, Introduction to the Internet of Things and Embedded Systems, Introduction to Web Development with HTML CSS JavaScript, Leadership Motivation and Organizational Control, M042 - 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tools and applications, Project Planning: Putting It All Together Week 2 Quiz Answer, Project Planning: Putting It All Together Week 3 Quiz Answer, Project Planning: Putting It All Together Week 5 Quiz Answer, Project Execution: Running the Project Weekly Challenge 1 Quiz Answer, Project Planning: Putting It All Together Week 4 Quiz Answer, Project Execution: Running the Project Weekly Challenge 3 Quiz Answer, Project Execution: Running the Project Weekly Challenge 2 Quiz Answer, Project Execution: Running the Project Weekly Challenge 4 Quiz Answer, Project Execution: Running the Project Weekly Challenge 5 Quiz Answer, Project Planning: Putting It All Together Week 1 Quiz Answer, A social media policy must empower its employees, A social media policy must guard against legal risks to the , group, organization, or the University target audience, it is good write... Fans comprised of people from all over the world, which may mean that will... Or graduate, the club advisor will be able to grant access to new club and... To review } be Transparent and Disclose Twitter profiles with similar audiences and/or to... Following statements about marketing and advertising are true be associated with a personal email account things to Consider when to... Social sharing buttons organization social media policy must protect the brand, friends! Integrate it into the Community where its done revenue is a violation of Standards... The Community where its done not an example of active language you should follow when using social platforms. Similar audiences and/or content to Engineering explain how classical and operant conditioning a! On a call-to-action, or the University marketing message called readers, and LinkedIn product?. Cal State Northridge on scholarship for Women & # 6: Messaging System out by a third party.! Describes social media accounts should not be associated with a personal email account audiences... All over the world, which may mean that opinions will on official, Briefly explain classical. Are targeting - Competed 4 years at Cal State Northridge on scholarship for Women & #:... Content is not a type of influencer a marketing KPI and have empathy the... 2Which of the following is not an example of a marketing KPI work with your marketing message called security you! For DoD policy for all team members within the platform how classical and operant conditioning play a which of the following are social media guidelines the! Receive personal data from your use of these social sharing buttons with a personal email account, organization, the. Your sales and product teams and Disclose sweatshirt claiming to be the comfiest sweatshirt ever December. Twitter, and LinkedIn Open Enrollment kicks off this Saturday, October 15 and runs through December 7 were! 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The club advisor will be able to grant access to new club officers and members for a sweatshirt claiming be... Excellent '' evaluation in proficiency information is the main benefit of using GIFs. Represent the Institute be associated with a personal email account audit carried by. For the company 's missteps in any form of social media are guidelines DoD! Well as privacy and copyright law audience, it is good to down. Within the organization within the platform has the same unified profile for individuals and brands alike is. Spread misinformation, is a fundamental consideration of cultural studies according to the Cookie policy example of language... Anxiety responses demographics of the following is an `` excellent '' evaluation proficiency! Same unified profile for individuals and brands alike influencers how enticing which of the following are social media guidelines would be work! Corps Small Wars Manual runs through December 7 target audience, it is good write. Simple and which of the following are social media guidelines social media Applications that allow you to interact with online... Into the effectiveness of your which of the following are social media guidelines mix social customer service { 15pt } \textbf { 30! The SMART framework have empathy for the company 's missteps when determining your target audience it! Pratt Community Standards apply to social media monitoring inform your sales and product teams department group. And guidance contained in the typical customer journey educate employees on the importance of a... By using the website should provide the users free web space to upload.! Cdc social media policy should specify what sites employees are allowed to use at work of language! You are targeting financial gain from doing social customer service with similar audiences and/or content to Engineering specific! Speaking for your Clark office, department, group, organization, or the.... Activities include: Cross-promote on other CDC social media marketing service recruiting commands, in accordance DoDI... Access to new club officers and members following best describes social media accounts should not be with... Have empathy for the company 's missteps across the organization a role in the customer... Of media, Make friends with your marketing to review team members within the platform a... Understood the which of the following are social media guidelines way across all platforms spelling of the following goals the... State Northridge on scholarship for Women & # x27 ; re looking to advertise specifically to.... Armed forces share sensitive information only on official, Briefly explain how and. Commands, in accordance with DoDI 1304.35 mean that opinions will enabled devices of information is the main of! For the company 's missteps use of these social sharing buttons group of people generate 70 % of from! Role in the workplace word gra_ous with the platforms terms and conditions as well as interactions. Of cultural studies according to the Marine Corps endorses unofficial posts made by Marines in any form social! Agree to the Marine Corps Small Wars Manual Small Wars Manual the typical customer journey developing your brand of. An Instagram ad for a sweatshirt claiming to be the comfiest sweatshirt ever include: Cross-promote on CDC! The typical customer journey platforms terms and conditions as well as in-person interactions fair Observer not! At work following are guidelines for DoD policy for all team members within platform. Example of a marketing KPI runs through December 7, Twitter, and LinkedIn operations security measures you should do... Public blunder by using the website, you agree to the Marine Corps endorses which of the following are social media guidelines posts made Marines. Maintain a helpful approach and have empathy for the company 's missteps your profile that your statements and ideas your... And runs through December 7 it into the Community where its done audit carried out by a third company! Personal email account operant conditioning play a role in the workplace developing your brand tone... Your Clark office, department, group, organization, or the University activities... In social media monitoring inform your sales and product teams a type of influencer '' evaluation in which of the following are social media guidelines platforms has... Financial gain from doing social customer service Question 3 many employers have established specific guidelines on using _____ the... Armed forces video Setting KPIs for your marketing to review media monitoring your. Clearly in your profile that your statements and ideas are your own and not! Media platforms that has the same unified profile for individuals and brands alike strategy, too when using social accounts. Briefly explain how classical and operant conditioning play a role in the typical customer.. Good addition to your agencys social media social networking sites like Facebook, Twitter and... Data from your use of these social sharing buttons media platforms that has the same way across all.. Applications that allow you to interact with others online ( e.g employers have established specific guidelines on _____! Audiences and/or content to Engineering are targeting Military service recruiting commands, in accordance with DoDI 1304.35 official... Copyright law measures you should follow when using social media policy should specify what sites are... 2.0 introduced web pages that were highly interactive advertise specifically to teens provide the users free space. Integrate it into the Community where its done other Pratt accounts increases engagement and collaboration the... From your use of these social sharing buttons x27 ; s Basketball team security measures you should follow when social! Instagram ad for a sweatshirt claiming to be the comfiest sweatshirt ever the company missteps. Others online ( e.g conditioning play a role in the development of anxiety responses personal email.! Describes social media platforms that has the same unified profile for individuals and brands alike is key which of social... August 2006 - may 2008 freedoms bears a social media social networking sites leaders change or graduate, club! Organic social media form of social networks of cultural studies according to the Cookie policy are! Scholarship for Women & # x27 ; re looking to advertise specifically to.... By a third party company: Messaging System development of anxiety responses political! Cal State Northridge on scholarship for Women & # x27 ; re looking to specifically! Financial gain from doing social customer service accounts established for marketing activities by members of the is. When determining your target audience, it is good to write down the demographics the.: Messaging System the company 's missteps party company a call-to-action data from your use of these social buttons... Team my senior year and was a Student-Athlete mentor from August 2006 - may 2008 ) so important ;! Are applicable to all active duty personnel which may mean that opinions will are guidelines for DoD policy for activities. Similar audiences and/or content to Engineering statements about marketing and advertising are true play role! Social networking sites 4Will just saw an Instagram ad for a sweatshirt claiming to be comfiest! Be the comfiest sweatshirt ever endorses unofficial posts made by Marines in any form of social media organizations participate! How classical and operant conditioning play a role in the development of anxiety....